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Servitization mapping: a practical tool to explore strategic directions in a servitization shift

As clients become more demanding, price erosion continues and competition intensifies, manufacturing companies are forced to change their business model to create higher and more solid sourced revenue streams and profits.

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Anna van der Togt Lead Service Designer

As Lead Sustainability for Livework, Anna coordinates across clients and projects to ensure our designers structurally update their mental models, approach and toolset to integrate the ecological perspective. 

As a pragmatic environmentalist, she draws from over 6 years of experience in complex service/system innovation projects and transformation programs at companies like JPMorgan and Adidas. She leverages this background to work as a catalyst 0f change for the better.

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