Death of the ticket

Death of the ticket

As tickets move onto customers’ smartphones, new opportunities emerge to inform and support customers. The slow solution to congested roads, buses and trains is to build more lanes and seats. The quick wins are in empowering customers to make better travel decisions and use the system when capacity is available.

Transport providers and car manufacturers put huge emphasis on the availability and quality of vehicles. Customers, however, think a lot more about what’s happening before and after the journey. Delivering a cohesive experience from planning to arrival helps people find the most suitable – and satisfying route to their destination.

More seats are useless if people can’t find them. The most immediate impact for customers can be made with services that enable people to find, plan, buy and navigate journeys better. Transport providers that care more about customers than vehicles offer relationships that help people make smarter travel choices.