A greener offer needs to deliver green objectives but these qualities can feel very intangible. The best solutions deliver on green and non-green customer needs. An energy saving solution should also address other customer needs such as comfort, reliability or cost. The goal is not simply to reduce but to do more with less.

Outside-in thinking starts with customer needs, tailoring the service accordingly. To meet these needs we must look at the system whole to identify opportunities to use green solutions to meet multiple customer needs. The result is a more compelling service that is also cheaper and less resource intensive to run.