Serve your guests, don’t  forget your customers

Serve your guests, don’t forget your customers

Service is at the core of the hospitality industry. All activities and actions executed by people working in this industry are about delivering great service –treating their guests well and keeping them informed, engaged and entertained. Businesses that focus on delivering great service to customers – they are the decision makers after all – see that there are opportunities for growth, even in a tough economic climate.

Technical innovations and new service concepts influence the way businesses offer services to satisfy guests – it also changes how businesses attract new customers. Trends such as informed customers, personalised services, mobiles services, transparent prices and guest ratings underpin a shift in power – as a result of these trends, customers are in control. Businesses must adapt to these trends to remain competitive, now and in the future.

In today’s market, customers are increasingly in control. They decide where, and with whom they will spend their money. At the end of the day, what continues to make a difference is great service build on friendliness, openness and good guest and customer care. These values and the ability to adapt to trends quickly make your business more attractive – for guests, customers and staff alike.