
An evangelist for the customer, audience or visitor, I have a deep expertise in human-centred design. Through years of experience, I have a broad practice which spans from helping clients to frame challenges, conducting ethnographic research, structuring insights into opportunities, envisioning solution hypotheses, creating and validating prototypes, and then supporting a new services dissemination within the organisation.
I am fascinated by the uniquely complex challenges people face inside organisations and passionate about enabling ‘the human layer’, as beyond harnessing new technologies and putting them to efficient use, digital transformation is about working with people to help them adapt to change.
Before joining Livework, I’ve held positions such as Creative Director at the BBC and Head of Creative for Digital at the British Museum, and recently achieved a Masters in Design Strategy and Innovation.
I’m not so green as I am cabbage looking.