Paula Bello

My career path has developed from three distinct backgrounds: academic, corporate and entrepreneurial. My doctorate investigated how globalisation has affected design practices and the role that it plays as driver and mediator in a globalised world. 

In the past seven years as design manager in a large corporation (rated by Forbes as in top 50 innovators in the world) I lead an international team tasked with building global design offerings for products and services.

In my entrepreneurial role as chairman of a service design consultancy, I am directing the renewal of a century-old group of family businesses’ offerings. I am also investing in and advising a couple of start-ups.

My strengths are in a building strategies and facilitating dialogue to align design, technology and business. In particular, I am at my best when I can simplify the big picture and act as a bridge between people and functions, and between ideas and realities.
Livework’s extensive experience, established methodologies and great team compliment my expertise very well. Together we aim to find the most desirable solutions whilst also creating the grounds for implementation.

Great ideas are catalysts for movement; actions and solutions change the world. I aim at bridging both

Posted content by Paula Bello

Design Club Helsinki Workshop
8 May 2017 - Helsinki

Design Club Helsinki

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Know the actors and factors in your customers’ world Article
Outside-in Perspective

Know the actors and factors in your customers’ world

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The equity of services Article
Digital Relationships

The equity of services

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