Liveworker

Melvin Brand Flu

As partner at Livework, I lead our business and strategy projects and also advise clients about strategy, business design, and customer engagement. For the last 26 years I have worked for global brands, governments, and small businesses across the continents, delivering high impact projects and programmes in various sectors. My background is a mix of strategy, business, IT, marketing, and change management.

Over the years I developed the ability to understand, imagine, and communicate across all the different objectives, structures, hierarchies and politics that make up an organisation. With my direct and inclusive style I have delivered complex projects and turned around failing programmes.

Our business and service designers understand very complex business situations and help create solutions that are elegant in their simplicity and yet deliver tremendous value to clients and their customers. Together with our teams, I ensure there is a viable strategy and approach to deliver results to the business.

The Liveworkers have inspired and challenged me, to the degree that I joined the company as a partner in 2012 with the goal of creating breakthrough business innovations and results for our clients and our clients’ customers. I also like cake.

Organisations are more successful when they design their business and services from the outside in.

Posted content by Melvin Brand Flu

Unleashing Innovation in Finance 2017 Conference
11 May 2017 - Amsterdam

Unleashing Innovation in Finance 2017

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Humanizing Digital - SDN & Livework Inspirational Dinner Conference
28 October 2016 - Amsterdam

Humanizing Digital - SDN & Livework Inspirational Dinner

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Measure customer experience not channel performance Article
Customer Relationships

Measure customer experience not channel performance

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Surprise with the expected Article
Customer Impact

Surprise with the expected

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Service marketing means action Article
Omni Channel

Service marketing means action

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Digital customer confusion and indecision Article
Digital Relationships

Digital customer confusion and indecision

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Don't fear customers' reality Article
Service Design

Don't fear customers' reality

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Digital maturity is the essential capability for every organisation Article
Service Transformation

Digital maturity is the essential capability for every organisation

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Customer experience architecture Article
Customer Impact

Customer experience architecture

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User inspired services in the building sector Article
Customer Impact

User inspired services in the building sector

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Service Design on Steroids Publication
Service Transformation

Service Design on Steroids

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Becoming relevant in financial services Article
Customer Impact

Becoming relevant in financial services

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The underestimated business impact of service design Publication
Customer Behaviour

The underestimated business impact of service design

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Technology as the enabler, not the driver Subtheme
Technology Impact

Technology as the enabler, not the driver

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Understand customers and create impact Subtheme
Customer Lifecycles

Understand customers and create impact

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Innovation and irritation Sector
Telecom

Innovation and irritation

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Design the business for customers and organisation Maintheme
Business Impact

Design the business for customers and organisation

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Livework to merge with Zilver Innovation Blog
29 June 2016

Livework to merge with Zilver Innovation

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Do you know if you're irritating your customers? Blog
12 January 2015

Do you know if you're irritating your customers?

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Don’t ask how customer centric your organisation is Blog
11 June 2014

Don’t ask how customer centric your organisation is

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Your operation went OK. Please don't sue us! Blog
17 June 2013

Your operation went OK. Please don't sue us!

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Service transformation: Service design on steroids Blog
04 November 2011

Service transformation: Service design on steroids

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