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Marzia Aricò

As Head of Insight, I cross-pollinate design and business, exploring what's next for service design.

I am passionate about design and organisations. My work, both as service design practitioner and researcher, aims at supporting organisations to embed service design effectively and in a sustainable manner to achieve customer and employee centricity.

In the past 10 years I have worked with more than 100 Global2000 organisations across more than 20 industries, helping them delivering increasingly more relevant services to the people they serve as well as building design capabilities. I regularly share my experience at a series of international conferences and I am external or visiting lecturer for a number of universities committed to research and teach service design such as Copenhagen Business School, TU Delft, University of the Arts London, Aalto University, and Iceland Academy of the Arts. In 2018 I concluded my PhD on the adoption of service design, you can find it open source here.

Vision without execution is hallucination” ― “Execution without vision is just short term masturbation

T. A. Edison / A. Marchesini

Posted content by Marzia Aricò

SDTO Bookclub #5 Club
17 July 2019 - Toronto

SDTO Bookclub #5

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Establishing a service design practice in large organisations Presentation
Service Design

Establishing a service design practice in large organisations

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DOERS - Central European service design conference
25 April 2019 - Budapest

DOERS - Central European service design conference

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Expert Design Talks Seminar
15 March 2019 - Milan

Expert Design Talks

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The perfect start with your employees Article
Service Design

The perfect start with your employees

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Designing superior employee experiences Presentation
Service Design

Designing superior employee experiences

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Benchmark XL Workshop
25 October 2018 - Arnhem

Benchmark XL

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Implementing service design in the organisation Presentation
Service Design

Implementing service design in the organisation

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DOERS - Central European service design conference Conference
8 March 2018 - Budapest

DOERS - Central European service design conference

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Leading by Design Conference 2017 Workshop
20 September 2017 - Lebanon

Leading by Design Conference 2017

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The Perfect Start Insight
14 November 2016

The Perfect Start

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Servitization: Shifting from products, to product service bundles in B2B Whitepaper
Marzia Aricò

Servitization: Shifting from products, to product service bundles in B2B

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Services add value to products Article
Service Design

Services add value to products

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Manufacturing

Bio-Rad

Telecom

Telenor

SDN Masterclass Amsterdam Masterclass
26 October 2016 - Amsterdam

SDN Masterclass Amsterdam

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Weekend media festival Croatia Presentation
23 September 2016 - Rovinj

Weekend media festival Croatia

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Understand customers and create impact Subtheme
Customer Lifecycles

Understand customers and create impact

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Treating customers as human beings Maintheme
Customer Experience

Treating customers as human beings

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Service Design + Business Design Blog
21 December 2015

Service Design + Business Design

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