Liveworker

Marzia Aricò

As Head of Insight, I cross-pollinate design and business exploring what's next for service design.

I have a multidisciplinary background with a BA in Industrial Design from Italy and an MA in Innovation Management from the UK. I’ve always been passionate about the effect of design thinking on innovation processes, working as “bilingual facilitator” between business practitioners and academia to help create productive friction.

Before joining Livework I was mainly working with Fortune 500 corporations, helping over 60 organisations across 21 different industries researching and exploring the Future of Work through collaborative intelligence. Here in the role of Head of Innovation and Design, I have been researching, envisioning, investigating and visualising future scenarios through an in-depth exploration of the evolution of society, culture, technology, resources and demography. I’ve also co-designed the tools and methods for collaborative research to happen both face-to-face and online.

More recently I’ve also been working closely with ICT start-ups and in particularly with a start-up accelerator in north of Italy. As Innovation Consultant I’ve been advising on future directions to take for a successful programme, to meet the goal of creating 103 startups in 4 years.

I strongly believe in the power of collaborative intelligence and cross-pollination of business and design. Working hard to prove this cross-pollination science!

Vision without execution is hallucination” ― “Execution without vision is just short term masturbation

T. A. Edison / A. Marchesini

Posted content by Marzia Aricò

The perfect start with your employees Article
Service Design

The perfect start with your employees

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Designing superior employee experiences Presentation
Service Design

Designing superior employee experiences

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Benchmark XL Workshop
25 October 2018 - Arnhem

Benchmark XL

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Implementing service design in the organisation Presentation
Service Design

Implementing service design in the organisation

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DOERS - Central European service design conference Conference
8 March 2018 - Budapest

DOERS - Central European service design conference

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Leading by Design Conference 2017 Workshop
20 September 2017 - Lebanon

Leading by Design Conference 2017

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The Perfect Start Insight
14 November 2016

The Perfect Start

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Servitization: Shifting from products, to product service bundles in B2B Whitepaper
Marzia Aricò

Servitization: Shifting from products, to product service bundles in B2B

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Services add value to products Article
Service Design

Services add value to products

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Manufacturing

Bio-Rad

Telecom

Telenor

SDN Masterclass Amsterdam Masterclass
26 October 2016 - Amsterdam

SDN Masterclass Amsterdam

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Weekend media festival Croatia Presentation
23 September 2016 - Rovinj

Weekend media festival Croatia

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Understand customers and create impact Subtheme
Customer Lifecycles

Understand customers and create impact

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Treating customers as human beings Maintheme
Customer Experience

Treating customers as human beings

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Service Design + Business Design Blog
21 December 2015

Service Design + Business Design

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