I am passionate about design and organisations. My work, both as service design practitioner and researcher, aims at supporting organisations to embed service design effectively and in a sustainable manner to achieve customer and employee centricity.

In the past 10 years I have worked with more than 100 Global2000 organisations across more than 20 industries, helping them delivering increasingly more relevant services to the people they serve as well as building design capabilities. I regularly share my experience at a series of international conferences and I am external or visiting lecturer for a number of universities committed to research and teach service design such as Copenhagen Business School, TU Delft, University of the Arts London, Aalto University, and Iceland Academy of the Arts. In 2018 I concluded my PhD on the adoption of service design, you can find it open source here.