John Foley

With a background in Design Ethnography and Innovation, my strengths centre around making challenging concepts manageable and intuitive. I work between customer insight and value creation, ensuring that businesses make impactful services for their customers.

My formal training focused on Product Design and Design Thinking. While completing my MSc in Design Innovation, I joined an EU Horizon 2020 funded Lead Anthropology Team researching the future of aging in Europe.

Here in Livework, I look to support companies in bridging the gap between customer insight and value creation. My goal is to ensure that businesses create and maintain offerings that customers want.

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Mark Twain

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