Joe Ayoub

I have been in the communication and marketing field in the MENA region for 25 years, working for blue-chip clients ranging from P&G to HSBC and Nissan MC. Throughout my career I have witnessed the needs and gaps that local organisations have versus global brands, and tried to capture and build strategic understanding as their markets and consumers evolve at a lightning speed.

Using my multi-sector & multi-market experience and foreseeing local and Levant companies’ need for strategic guidance, I launched the Brandcell consultancy in 2008. We develop high-level business and branding strategies for clients in the service, retail and media sectors to name a few.

Today, as we move from the industrial era to an immersive and experiential age, and as economies shift into service-dominant platforms, the Brandcell partnership with Livework will spur an extremely powerful and innovative Business Design offering that combines both the inside-out with the outside-in perspectives needed for clients to differentiate their value proposition and innovate/re-think their model towards more Human-centric approaches.

We are very excited by the new perspectives emerging from our partnership with Livework to effect meaningful difference and disrupt the status quo to re-ignite clients’ success across the region.

It’s only by looking across cultures, disciplines and deep into human aspirations that we will create and deliver solutions to our clients’ future challenges.

Posted content by Joe Ayoub

Leading by Design Conference 2017 Workshop
20 September 2017 - Lebanon

Leading by Design Conference 2017

View event
'Loyalty programs' don't compensate for poor service Blog
07 December 2016

'Loyalty programs' don't compensate for poor service

Read more
Sell the next car Article
Service Design

Sell the next car

Read more
Work with the customers you know Article
Outside-in Perspective

Work with the customers you know

Read more

Other Liveworkers View all (47)