With a background in business and design, I have led creative/design teams and projects of different sizes and backgrounds.
In digital design, I've created cross-channel user experiences for brands like Apple, Coca-Cola, Microsoft, Toyota, HSBC Global, Sony, Unilever and leading mobile gaming companies. Previously, I was using my design skills to transform complex products into fun and natural ones in the challenging universe of free mobile games, balancing attrition, attention spam, economy, interest and how it affects people's impulses and emotions to create the best experience.