After a master’s degree in industrial design engineering and 10 years of work as a product designer, I found my true passion when I went back to school to study design management. Here I discovered how to integrate my design skills with entrepreneurship, branding, business strategy, innovation and research. This led me to start Zilver innovation, writing a book on brand driven innovation (2010). I discovered the wondrous world of service design and merged my company with my very favourite service design consultancy, Livework.

At Livework my role as Director of the Rotterdam studio is to grow our western European market, by finding great clients, running a healthy Rotterdam studio with a great team that loves their jobs, representing Livework at conferences and events, and making sure our international leadership team and designers strive for the same results on the basis of a shared vision and goals.

I am a passionate believer in design thinking and service design, to make businesses more human, effective, and great at what they do best. I am in my element when I can help organisations turn their vision into value for their customers and employees. And that counts for Livework as well as for our clients!