After having founded and successfully run Zilver Innovation for 10 years I was very happy to get the opportunity to merge with Livework in 2016 and be welcomed by an amazing team as director of Livework Netherlands. It felt like coming home!

After a master’s degree in industrial design engineering and 10 years of work as a product designer, I found my true passion when I went back to school to study design management. Here I discovered how to integrate my design skills with entrepreneurship, branding, business strategy, innovation and research. This led me to start Zilver innovation, and write the book ‘Brand Driven Innovation’ (2010).

I am a passionate believer in design thinking and service design, to make businesses more human, effective, and great at what they do best. I am in my element when I can help organisations turn their vision into value for their customers and employees. And that counts for Livework as well as for our clients.