After completing my master’s degree in Industrial Design in 2007 I worked at the first Dutch Service Design agency – 31Volt in their pioneering days. We set up the SDNNL network and hosted the first Service Design Global Conference 2008 in Amsterdam. Subsequently, I worked at BL, a growing qual insights & innovation agency gaining another 8 years’ experience in a wide range of projects. As director, I was responsible for the insight expert team and I founded the BL Academy.
Clients appreciate my drive to facilitate sustainable growth based on people’s needs. My colleagues appreciate my natural way of connecting and empowering people at individual, team and different organisational levels.