Vision in Design: fostering sustainable meat consumption
Event

Vision in Design: fostering sustainable meat consumption

Anna-Louisa Peeters
  • Anna-Louisa Peeters
  • Service Designer
Practical:
  • When:
  • Monday, 17 December 2018 at 2:00 pm (CEST)
  • Where:
  • TU Delft, Delft

Many of us truly value sustainability, but struggle to make decisions that are in line with that value. We encounter this dilemma frequently in meat consumption: “I care about animal welfare, but that low-priced piece of meat in the supermarket is too tempting to resist!” We designed an intervention to support attitude-behavior consistency in meat consumption: a service by the name of ‘Tomorrow’s Menu’.