Smash is a new official Slush side-event, dedicated to sport, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At Smash we develop sports and technology in an appropriate form of co-operation.

Alex will share the story of some of what the spectator experience team delivered for London 2012 and how they did it, setting out the critical success factors, including ‘high performing spectators’ and what organisers might consider when designing and delivering large scale sporting events for the people that are there to spectate, enjoy and engage. In addition to London, Alex will conclude with a brief look at the Rio 2016 spectator experience.