This masterclass is a practical guide to make use of service design strategically in your organization. It is designed for business leaders who are interested in adopting service design to tackle a business challenge, and need support to understand how to go about it.

We will therefore explore the following

When investing in service design makes sense; What impact it creates for your customers, business, and organization compared to more traditional approaches; How you can start using service design in your organization by learning how to effectively engage peers, your team, or boss in this process.