An Agile-CX Transformation: getting ahead by harmonising two mindsets

Digital transformations are ubiquitous. To stay ahead, many businesses aim to become agile and customer centric, but getting the most out of both mindsets is difficult when implementing them separately. Adidas has therefore made the strategic decision to find the sweet spot and harmonise them into one integrated approach, equipping their omnichannel teams to build great end-to-end experiences, sprint by sprint. Together with Agile consultants and Livework, they have developed an Agile-CX framework that is currently being rolled out across the organization. 

Anna- Louisa’s interest in Service Design

Born to a Brazilian creative and a Dutch physician, Anna-Louisa grew up in an environment that was diverse on many different levels. This enabled her to thrive in a variety of contexts and sparked her love for bridging gaps between different disciplines and cultures. With a background in Industrial Design Engineering, she has shifted her design focus from physical products to omnichannel services with a strong digital presence. After several years of experience as an in-house designer at a large Dutch bank going through a digital transformation, she joined Livework to be able to dive into different design contexts again and be part of a team that is pioneering in service design.