Scaling Design Ops in large organisations through Playbooks
Event

Scaling Design Ops in large organisations through Playbooks

Jan Koenders
  • Jan Koenders
  • Livework Insight
Practical:
  • When:
  • Wednesday, 28 April 2021 at 7:00 pm
  • Where:
  • Online, London

  • Pricing:
  • GBP 3,-

Playbooks: Scaling Design Ops in large organisations

The “Playbook“: A tool that helps teams achieve a common goal, in a shared method. A long time staple in the realm of sports and theatre, the use of playbooks has skyrocketed across other industries over the past few years. Design hasn’t failed to board the playbook train, and CX, Service Design and Design thinking playbooks are appearing everywhere.
Typically, they serve multiple purposes:
  • They help organisations translate strategic priorities like “Design-driven”, “Customer obsession” or “Human centric”, into tangible steps everyone can take in their day to day work.
  • They align people across teams and departments on the what tools to use, when to do so and how to get the most out of them.
  • They can be a powerful tool to foster the quality of design work, by showcasing and standardising best practice.

But how is a playbook different from a tool catalog like Servicedesigntools.org? What makes one playbook better than another? And last but not least, how can one design it to drive adoption of design tools in an organisation? This will not be a webinar discussing design tools and methods, and how to put them in a shared space in an organisation. Rather, it will be a conversation about how to drive scaling of design operations in a large scale organisation.

Jan will talk you through Livework’s experience in creating playbooks in some of Livework’s key accounts, how they differ and how Livework drives the adoption of the playbooks.

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