SDGC Masterclass: 3 best practices to merge service design and behavioural science

Would you like to design services that help customers make better decisions? Have you heard about nudging and want to understand more?

If you answered ‘YES’, then joining this Service design global conference masterclass is perfect for you. During this half day event we will show you how behavioural economics and psychology can be applied in a service design context. 

Organisations are increasingly keen to influence customer behaviour. From energy companies that want people to switch to renewable energy sources, to healthcare organisations that seek to encourage healthier lifestyles. Next to these big behavioural change challenges, many service organisations struggle to optimise behaviour in complex ecosystems. In this masterclass, we will teach you when and how to use behavioural interventions to help people make better decisions. 

What to expect?

• An introduction to behavioural theories and how behavioural interventions can be applied to change behaviour.
• We will share best practices and use our client cases to illustrate the power of behavioural interventions in service design.
• We will take you through a practical step-by-step approach on how to understand and influence behaviour or your (clients) customers.
• We will work through examples and problems using the same tools we have used with clients including a major insurance company, national railway company and municipality.

What are the takeaways from the Masterclass?

• You will receive a bite-sized overview of the 20 best practice examples of behavioural interventions.
• Understand the value of behaviour interventions to organisations and the people they serve.
• We will bring you a good foundation to start exploring how you could apply behavioural interventions in your context.

Workshop facilitators

This masterclass is designed and facilitated by Liveworkers Erik Roscam Abbing (Innovation Director & Service Designer) & Anne van Lieren(Service and Behavioural Designer).

Buy your ticket here!

Please note: This is a a limited seating Masterclass, so early registration is strongly recommended (first come, first served policy).