- Thursday, 22 November 2018 at 4:00 pm (CEST)
Livework drinks: get out of our bubble!
What’s on the menu besides nice drinks, snacks and good company?
For these drinks we’re stepping outside of our service design bubble. We have invited Wiemer Snijders to open the drinks with a short talk. Wiemer is the author/editor of Eat Your Greens – fact based thinking to improve your brands health.
Wiemer will challenge our thinking and beliefs about brand & customer loyalty as primary drivers of business succes. And the good thing is, his story is based on academic proof.
What will this bring to you, you may ask?
Wiemer and others from the Ehrenberg-Bass Institute (led by Byron Sharp, a widely influential Marketing professor in Australia) are looking at the world from a branding point of view. And branding usually has a strong presence and influence in the board room. On top of that Wiemer’s introduction will provide enough food for discussion during the drinks as well.