Launch Livework Insight

Launch Livework Insight

  • When:
  • Friday, 25 November 2016 at 5:00 pm
  • Where:
  • 15 Hatfields, London

  • Pricing:
  • Free

Livework Insight presents: Every service needs a perfect start and an unforgettable ending!

They say you never get a second chance to make a first impression – same is true for the last though.

Register here!

Companies are increasingly investing into making their first interaction with customers unforgettable. However, research tells us that an unpleasant ending has more influence on a customer’s recollection of a service experience. A “wow” start simply cannot be followed by a negative – or even mediocre – end.

Be part of the celebration for the launch of Livework Insight. Join us for drinks as we explore what makes a perfect start and an unforgettable ending, and why you should care.

Why attend?

  • Take home a summary of research and case studies from Livework Insight on exceptional first customer service experiences.
  • Learn some of the guiding principles for designing unforgettable service experiences – beginning to end.
  • Meet professionals from a range of sectors working in service design and customer experience.
  • Get advice from Livework Studio to tackle your business or organisational challenges through service design.
  • Joe McLeod will be present as a guest expert on closure experiences, find a short bio below.

What is Livework Insight?

Livework Insight takes Livework Studio’s experience to the next level of analysis and practice.

  • Expertise: codifying learnings from helping 300 organisations across 17 sectors transform the way they approach business challenges through service design.
  • Thought leadership: researching in partnership with leading academic institutions to spot and analyse trends across human, business and organisation behaviour.
  • Practical inspiration: actionable guideline and tools to design superior customer experiences and thrive service transformation.

For questions email Sophie:
For more info visit


Joe Macleod has been working on the issue of Closure Experiences for 15 years. Through his work in design, technology and services, he has detected  a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and – soon – a book.

View event website