What customers want, what customers get from MaaS
Cities and regions are opening up the mobility market more and more to new transport services, so there are constantly new private MaaS providers with viable business models. At the same time, citizens and mobility customers show a broad spectrum of different mobility needs and lifestyles. How are new MaaS services entering the public agenda? What incentives or benefits need to be offered to residents to leave their cars behind? And what do travellers expect from MaaS – Will the existing MaaS offering be sufficient to change their mobility behaviour? How do we attract long-term users?