Workshop: What if – Customer of the Future…

Paula Bello, Design Consultant, Advisor, Alex Nisbett, Head of Design & Nuria Solsona, Senior Service Design consultant, Livework

Customer needs, desires and behaviours are changing at a speed we’ve never seen before. Organisations and businesses are facing even greater challenges to respond to these changes.

The first step of a transforming strategy requires deep observation, analysis and understanding of both individual and societal changes: not unlike a Sherlock Holmes approach.

Paula and Alex from Livework will guide you to reflect on the impact on your own businesses and organisations through the use of examples from a range of sectors, with a focus on services, that shine a little light on what the future customer might be.