ClickNL DRIVE
Event

ClickNL DRIVE

Erik Roscam Abbing
  • Erik Roscam Abbing
  • Director
Practical:
  • When:
  • Thursday, 24 October 2019 at 10:00 am (CEST)
  • Where:
  • Natlab, Eindhoven

Block 1:
Designing for Energy and Sustainability implies that designers need to design for sustainable behaviour and for adoption of sustainable products and services. This implies understanding the latent needs and drivers that explain user behaviour and the behavioural change principles that nudge people in more sustainable directions. How can designers influence sustainable behaviour in a positive human centred way?

Block 2:
Designing for Energy and Sustainability implies that designers need to design for multi-stakeholder eco-systems. In these eco-systems, the stakeholders may have opposing needs and services may be co-owned and co-created. Also business models maybe complex and hybrid and involve new kinds of value that can’t be measured in traditional manners. How can designers play a creative and constructive role in shaping these eco-systems?

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